Let’s check out the advantages and disadvantages of PPC so that you can conclude is it better to invest in PPC in marketing strategy or not.įinal Verdict For Advantages And Disadvantages Of PPC Similar to all marketing as well as advertising methods, PPC also contains some positive and negative aspects. The current average cost per click is between $1.00 to $3.00. The price per click can vary from $1.00 to $50.00. The ad will be shown in targeted sections several times a day. The Advertiser has to pay a fee to Google when the user clicks on the ad. Paid ad will be shown at the top of search results when the viewer searches for that keyword or product.
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Google places monthly limits based on your advertising budget.įor instance, You have decided on the budget of $500 then Google will enable the ads to be displayed only a few times every month based on your budget plus goals. An advertiser has to register or sign up with the ad program to work on a PPC campaign on a particular budget. Bing also provides a similar kind of PPC or Pay Per Click marketing campaign. The number of clicks looks great in terms of statistics along with figures yet it leaves a bad impact on finances and goals if no conversions occur.Ĭurrently, Google ads are the popular PPC program. Once the user opens the site and the business has to persuade the user to buy the product or service. The business has to pay to a Google when the ad is clicked however not every click gets transformed into sales.
4 The amount of clicks is not equaled to sales
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